The two most well-known jewelry brands in China are without question Chow Tai Fook and Lao Fengxiang, so the battle between these two brands is always there. The most important thing is that you have to be able to get the best out of the company. The most important thing is that you have to be able to get the most out of your money. The four main advantages of the following old Fengxiang, which also cooperated with the Olympic Games!The first of a series of gold cards with the theme of “return to China” and “gold inlaid Chinese zodiac greeting cards” and “gold Chinese zodiac first day cover” series, issued when the old Fengxiang silver building in front of When the series were released, there was a huge crowd of people in front of Laofengxiang Silver House, and there was even a hot scene of crowding the iron gate and crushing the counter. The company’s products have been widely reported in the media as creating a new field for gold outside of jewelry.
In the year of the millennium, for the first time since the founding of the country, gold bars were issued in China, with Lao Fengxiang as the exclusive distributor in Shanghai, drawing strong attention from the community. “The company’s first ever gold bar was the first of its kind in China. After that, Lao Fengxiang in the domestic silver industry for the first time launched the “century gold bar” and “zodiac gold bar”, and successfully held a “special number” auction.
The Olympic Games, a long-standing love affair of the Chinese people, finally came true in 2008. The company has a long history of being a part of the Olympic Games, with many outstanding athletes visiting it throughout its history. On the occasion of the first time the Olympic Games set foot on Chinese soil, Laofengxiang is a historic opportunity to design and develop all kinds of Olympic souvenirs, showcasing the image, quality and creativity of the old brand in front of the world.In accordance with the regulations of the Olympic Organizing Committee, the recruitment of senior sponsors was conducted before the Olympic Games. After that, at an exhibition held before the Olympics, extremely unique and creative products such as a set of Shanghai New Landscape Treasure Vases from Old Fengxiang won the amazement of those present. With its reputation as a century-old brand and excellent quality, Laofengxiang won the attention of the Olympic Organizing Committee and the favor of the senior sponsors in one fell swoop. Senior sponsors of Olympic precious metal souvenirs, including China Banknote Guodian and Beijing Primetime Culture Communication Co., Ltd. have approached Lao Fengxiang for strategic cooperation and both sides have become partners. Through their declarations, Lao Fengxiang also obtained the qualification of licensed manufacturer and seller of Olympic souvenirs, intervening in the Olympic economy in multiple capacities. A working group was immediately set up within the company to work day and night on creativity, design and development according to the instructions of General Manager Shi Lihua, and hundreds of products with Laofengxiang’s culture and characteristics were launched, including Fuwa, gold and silver bars, gold and silver plates, commemorative medals, and silver chopsticks (meaning Chopsticks for the Olympics). These products, sent by the partner to the Olympic Organizing Committee for approval, have a 90% approval rate. 2007 was the year before the opening of the Olympic Games, and a year when Olympic souvenirs were hot. In November 2007, the Bird’s Nest silver bar had its Shanghai debut at the Laofengxiang head office. With the support of the Shanghai Football Association, Sun Wen, the Olympic runner-up player, former famous star of the Chinese women’s soccer team and Miss World Football, was present that day to sign for some of the collectors, and long lines formed. And when the Olympic commemorative gold and silver plates were put on sale, Xu Haifeng, the first champion in China’s Olympic history, also came to the scene with great momentum. In addition, a set of Fuwa commemorative medals developed by Laofengxiang, a mix of precious and non-precious metals, with lovely forms and cheap prices, became one of the best-selling products in the country during the Olympics, with tens of thousands of sets sold. Laofengxiang also cooperated with China National Arts and Crafts Corporation to get the products into their exclusive sales counter.
From a distributor, to a creative design co-developer, Laofengxiang’s Olympic journey has been a breeze. By deeply integrating into the Olympic economy, Laofengxiang has let the world know about its brand and products, and, at the same time, has demonstrated a deep sense of corporate social responsibility.
The publicity of “advanced people” and “outstanding people” has created a news effect and promoted the brand image. In recent years, Comrade Zhang Xinyi of Laofengxiang has been awarded the national and Shanghai model workers, Shanghai’s top ten outstanding workers, Shanghai’s top ten worker inventors; Comrade Song Jing was awarded the title of “national technical expert”. In recent years, Comrade Zhang Xinyi and Comrade Zhang Jinyang were awarded the title of “Chinese Arts and Crafts Master”; the old, middle and young generations of international and domestic award-winning masters, craft masters, and “Master” creative center are elite and talented, showing the profound heritage of the brand jewelry culture of Laofengxiang.Jewelry brands, luxury goods,