What about Chow Tai Sang Jewelry? Why has it been listed on Asia’s Top 500 Brands for 5 consecutive years?On September 28, 2017, the 2017 Asia’s Top 500 Brands list was announced in Hong Kong, and Chow Tai Sang was awarded the honorary certificate of Asia’s Top 500 Brands by the World Brand Lab and the World Manager Group. This is the fifth consecutive year that Chow Tai Sang has been listed, ranking 386th on the list. The company has also unknowingly become the hottest business venture at the moment.At the conference, Professor Stephen & middot; Vogel (first from the left) from Oxford University’s Saïd Business School and Professor Levi & middot; Doyle (first from the right) from Yale University’s School of Management presented Chow Tai Sang with a certificate and medal for being on the list, and company representatives attended the event and received the award. The Asia Brand 500 is judged on the basis of a brand’s Asian influence, which refers to a brand’s ability to develop markets, capture them, and make profits. The World Brand Lab’s basic metrics for evaluating brand impact include market share, brand loyalty, and Asian leadership.
Zhou Da Sheng once again succeeded in making the list, moving up eight places in the overall ranking from 394 in 2016 to 386 in 2017. Its brand influence, market share, brand loyalty and Asian leadership all ranked among the top in the industry. “Chow Tai Sang was once again included in the Top 500 Asian Brands ranking, thanks to the implementation of its strategic transformation and product structure optimization drive, which has taken the lead in the jewelry industry to set off a new trend of situational style jewelry.” Industry observers said.
Since 2016, Chow Tai Sang has created the first “situational style jewelry” in the industry, which has been favored by consumers upon its launch, leading the trend to become the industry leader. It is reported that this is the industry’s first new concept of jewelry wearing jewelry classification scenario stylized. In the market price competitiveness, more advantageous than ordinary jewelry products, hit the consumer psychology, greatly enhance the purchasing power of consumers.On April 27, 2017, Zhou Dasheng (stock code 002867) was listed on the Shenzhen Stock Exchange A-share, raising a total of 1.53 billion yuan, making it one of the largest IPO jewelry companies in recent years in terms of A-share financing. Zhou Dasheng has also become a well-deserved leader in the jewelry industry and is one of the largest jewelry brand operators in China. On June 22, 2017, the World Brand Lab released the analysis report of China’s 500 Most Valuable Brands at the 14th World Brand Congress. In the annual report, Chow Tai Sang has been ranked as one of the 500 most valuable brands in China for the seventh consecutive year, and its brand valuation exceeded 30.158 billion yuan, ranking 128th in the ranking and jumping to the top two in the jewelry industry, and stepping into the world-class brand camp with strong brands such as State Grid, Tencent and Haier, becoming one of the companies whose brand value growth has attracted attention. Jewelry brands, luxury goods,