The narrow definition of “pure beauty” refers to ingredients that are non-toxic and non-hazardous and less likely to cause skin irritation and allergies. The broad definition of “pure beauty” also includes “earth-friendly”. Recently, for the first time in the Chinese market, Tmall International made the concept of pure beauty clear:
Ingredients are harmless: free of six controversial ingredients: parabens preservatives, plasticizers, SLS surfactants/mineral oils, silicone oils, artificial fragrances;Animal cruelty-free: no animal testing, no animal ingredients;Environmentally friendly: No ingredients that pose potential risks to the environment, earth life;Sustainable and environmentally friendly: using recyclable and biodegradable packaging materialsWarm reminder: Keep up to date with the latest market trends, follow the LuFuture.com app.