On July 27, 2021, a special laboratory was built in the mountains beside West Lake, with a white building perimeter and orange and green canvases revealing a few vivid colors, and only after walking in did we realize that it was the American high-end black technology skincare brand Murad Formula Face Room. The company’s main goal is to provide a comprehensive range of products and services to the public.
Secrets of the museum – the “new brand” has a long historyMurad has been in the Chinese market for about three years, but it has been a well-established brand in the United States for more than 30 years, founded by Dr. Murad, an American medical doctor and Fellow of the American Academy of Dermatology. As a professional pharmacist, Dr. Murad has unique insights into skin care ingredients. This, combined with years of clinical work in dermatology and treating over 50,000 patients, has not only honed his mastery of skincare ingredients, but has also allowed him to uphold the art of holistic formulations since the very beginning of the brand. His unique insights into both internal and external skincare and solid technical support set a new standard for high performance skincare at the time.
In 1989, Murad became the first brand to use glycolic acid in skincare, and in 1990, the founders introduced the brand’s vision of “beautiful skin, born of health. In 2000, Murad developed a method to keep skin cells active, and its retinol facial serum based on the technology was the number one selling product in the United States for three consecutive years, and continued to launch star products, growing into the number one retinol brand in the United States in 2020. brand. (*Source: NPD Group/US Premium skin care sales in the US for the 12 months ending June 2019 (retinol products are defined as those with “retinol” in the product name))Facial serum, brightening, antioxidant, skin care, exfoliating, whitening,